If you manage a small or medium-sized business, you have probably felt the pain of chasing new customers instead of having them come to you. The vast majority of SME owners cycle through whatever "growth tip" they saw last week, hoping eventually one tactic delivers real results. That's exactly the problem the YouTube channel Obaz was created to fix.
Instead of one more channel overflowing with recycled marketing buzzwords, Obaz markets itself as a go-to channel for entrepreneurs and SME owners who are finished chasing marketing built on luck and looking for growth they can actually plan around.
What the Channel Actually Teaches
Underpinning the channel is what they call the "Customers on Demand" system. Rather than disconnected tips, the videos walk viewers through a structured approach to attracting and converting customers. At a high level, the channel covers a few key pillars:
Pinpointing your competitive edge — teaching business owners how to pin down exactly who their ideal buyer is.
Creating a clear path from stranger to buyer — with the goal that the business attracts demand rather than chasing it.
Converting customers into long-term advocates — stretching the return from each customer well beyond the moment they buy.
It's not a hype-driven sales pitch. It's built around doing the work, which is a refreshing change from the typical "guru" content filling up YouTube's business space.
Who It's For
The channel is clearly aimed at small and medium-sized business owners — rather than complete beginners with no business yet. Viewers are Online Business A to Z expected to have a real business already in motion, and the goal is scaling that a system that generates customers on autopilot.
Why It Stands Out
The thing that makes Obaz worth watching is its clear through-line: almost each piece of content reinforces the core promise — replacing guesswork with process. If you're an SME owner overwhelmed by conflicting marketing advice, that narrow, consistent lens can be a welcome relief.
The Bottom Line
If you're looking to stop guessing and start systematizing how you get customers, the Obaz (Online Business A to Z) channel is worth subscribing to. This isn't a channel that will sell you a shortcut — however it provides a clear, structured path for business owners who want customers on demand.